
Wadih Pazos
Wadih founded both PairSoft and PaperSave. He is an avid technologist who specializes in streamlining operations and maximizing productivity.
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There are various channels organizations can use to promote themselves. Here are five tips for paperless businesses looking to get the most out of their digital marketing strategies:
Business 2 Community recommended companies rethink how they’re emailing customers. A McKinsey study found email is 40 times more effective than Facebook and Twitter combined, as 91 percent of American consumers use email daily. However, sales staff members have to use email right. Business 2 Community highlighted how emails should be prompted by particular behaviors. Personalized messages are especially attractive to customers.
Consumers love being treated like they’re special people, rather than a source of income. SocialTimes suggested businesses build up client personas so they can receive personalized advertisements. For instance, at a clothing company, many women aren’t going to want to get emails about sales in the men’s department. Instead, organizations can customize customers’ emails so they receive clothing ads tailored to their preferences.
Cell phones and smart devices have become popular with the public, and businesses should take advantage of them. Paperless organizations can use their mobile devices along with the cloud when it’s a feature of their document management software. They’re able to work remotely on their devices and access corporate information at all times of the day. The Financial Brand reported that customers want to be able to do the same thing with company websites. All websites should be capable of mobile access and designed to suit cell phone screens.
The source recommended organizations take advantage of what customers are searching for. Using paid searches by Google or Bing can be an effective way to get digital advertisements out there. Businesses can choose the amount of money they want to put toward this tactic. The more money, the larger outreach this marketing strategy will have.
Facebook and Twitter have become huge channels for communication between customers and companies. The Financial Brand highlighted Facebook as a resource businesses should use to display ads for target audiences. They can be customized by age, school or location. While marketing this way, organizations can use Facebook to post news and updates about themselves. Content should be creative and interesting – videos and pictures are especially attractive to customers. Anything posted on Twitter or Facebook may get replies and comments from consumers, so companies should be prepared to answer them in a timely manner.
Digital advertising should become a priority for paperless businesses. When they market themselves through technology, they can show just how effective going paperless is. Document management software gives employees more time in the day to work on creative ideas for advertising. It streamlines corporate processes for staff members so they have more time on their hands.
Automated workflows empower your team to focus on larger, more complex initiatives without having to think about small processes.
Many organizations start with manual receipt handling, fragmented card feeds and slow AP processes. Implement AI agents to auto-capture receipts, route approvals, enable punch-out buys and post to the ERP.
Result: faster batching, fewer errors and cost savings. “This saves us hours every month.”
Many organizations face slow, paper-heavy AP and fragmented procurement that waste time and inflate costs. AI Agents can automate approvals, PO matching and record sync to improve speed, accuracy and control. Client quote: “It freed up hours and made our process reliable.”
Operational drag and rising costs slow growth: teams waste time on manual tasks, misaligned priorities and opaque processes. AI Agents help automate routine work and coordinate actions across teams. “We’ve lost time to repeats and handoffs,” says a typical client.
Companies struggle with manual procurement, fragmented approvals, and costly integrations that slow growth and obscure spend. Our AI Agents streamline requisitions, POs, and invoice matching to cut manual work and improve visibility. “We were wasting time and missing insights,” says a client.
Many teams start with fragmented PO/AP systems, manual matching and delayed financial reporting. Deploying AI agents to automate PO checks, real-time encumbrance tracking and invoice matching reduces processing time and errors, delivering live budgets and faster closes. “Finally, we can see current balances and approve instantly.”
Many companies juggle growing invoice volumes and legacy systems. They struggle with manual processes, compliance gaps and limited headcount. Our AI Agents automate integrations, enforce rules and surface exceptions. The typical outcome: faster closes and measurable ROI. “We stopped chasing invoices.”