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Our Directions North America 2023 Recap

PairSoft April 27, 2023

Photo taken by PairSoft of Directions North America 2023 conference floor in Orlando
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This year’s Directions North America was another valuable conference spent with our Dynamics partners and tech experts across the Microsoft space. While one of our favorite parts of the week was getting to spend time with some of our PairSoft colleagues in person (we’re usually remote!), we had a ton of conference highlights, too:

  • Partner insights. There were so many, though the commonality was how most are positioning Business Central to new and existing clients. This is especially crucial as Microsoft themselves look toward Business Central for the majority of their updates vs. GP (more on that below).
  • The Cloud movement grows stronger. We’ve been focused on this for the last several years: CLOUD IS THE WAY. And it seems like the channel is getting behind this, too, with talk of positioning their demos and discussions through the cloud lens rather than on-prem of the past.
  • Business Central updates. Microsoft kept up their Business Central momentum from last year’s Community Summit with a session on licensing and pricing for 365 BC. This included the tools and modules they’ve added to round out the BC solution, which we believe makes it extremely competitive with other leading solutions out there like Sage Intacct and NetSuite.
  • GP to BC migration. Like with the trend of on-prem to cloud (and Microsoft’s update focus as stated above), many partners are supporting their GP clients as they embark on the move to BC. This was super exciting for us to hear, as we’ve been doing the same, and we’re excited to collaborate with our partners and mutual customers as more begin this transition.
  • The Women in Dynamics luncheon. Our Channel Marketing Manager, Nicole Sallens, attended the Women in Dynamics lunch that was kicked off by Monique Hayward (Microsoft’s Senior Director of Business Applications Marketing) and was an absolute blast. The luncheon was open to all attendees, but it obviously highlighted the importance of women in the Dynamics community and included bigger tech updates from Monique.
  • Shout-out to in-person partners. We got to sit down and have coffee with so many of you, and we want to call out BDO Consulting, Heartland Business Systems, TMC, Bond Consulting, and Calsoft for our extra time together and for our continued partnership.

We can’t thank our partners enough, as well as the Microsoft community, for creating this space annually to keep moving forward with two of our biggest ERP integrations.

We’ll see a lot of you again at events this fall — until then, be sure to contact for updates on our own products and events, or get a free demo today.


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